The year 2018 is expected to bring in a massive shift in the Digital Marketing field. One has to be aware of these trends or else will face the prospect of being sidelined. Let us look as the Top 10 Digital Marketing Trends that will soon change the way we think today.
1. Augmented Reality (AR) is here
Remember the game Pokemon GO? The craze it created in a short while was just the beginning. Digital Marketing Companies will soon target customers depending upon their location with AR and that content will not be available if they move away from that place.
2. Fall of Influencer Marketing
The days of Influencer marketing are numbered. With the advent of bots influencing your follower numbers, authenticity of followers is at stake. Digital Marketing companies will have to look for alternatives of influencers.
3. Precision targeting with Ads
With reducing attention spans, the ads now will be targeted with greater accuracy. They will now be more focussed on a particular message and will be conversion driven. They will take into consideration the device being used.
4. Videos
With reducing attention span, videos will become a big hit. Professionally made videos will be a big hit in improving search engine ranking, increasing the time spent, engagement and overall website visits and performance.
5. General Data Protection Regulation (GDPR)
In the wake of Facebook data breach, it will now be difficult to place cookies indiscriminately and get access to user’s digital behaviour. Digital Marketing Companies will move away from traditional blanket messaging to precision targeting as per the page context.
6. Rise of Natives
With data becoming cheap, there will be a tremendous rise of native language population accessing the internet. To target this population, Digital Marketing companies will have to make content and ads in native language, thereby opening a wider canvas.
7. Voice Marketing
With the rise of Siri, Alexa and Google Assistant, the proportion of voice searches will increase. This changed behaviour will demand creation of content that is best suited for such voice searches.
8. Rise of Click and mortar retail
As the difference between online and offline retailers getting hazy, none of the retailers can afford to stay on a single channel. Categories that have not yet embracing or are against E-commerce, will be doomed.
9. Messengers as Business agents
Messenger apps like WhatsApp and FB messenger have started making inroads as effective influencers. Though restricted to just transactional messages right now, these messenger Apps will soon transform themselves into an effective Digital Marketing tool.
10. Content will remain king
Whatever may be the future, Content will remain king. While content will transform itself to match the new Digital Marketing tools, it will still remain the primary weapon to fight the war for any brand.
Digital Marketing companies like V Brand Developers, who is based out of Mumbai and is a well know player in India have a dedicated cell that tracks the development in this field and advise their clients spread across 35 countries to remain on top.
The world is changing very fast out there. Technology is changing it every minute as we speak. To remain on top of the technology curve, one needs to work closely with digital marketing companies that understand the future better.
